Don’t strive for perfection in your online course design and development. Why? Because a) it doesn’t exist, b) it will stifle your creativity, and, most importantly, c) perfection is ultimately self-serving, not ‘other’ serving, which runs completely counter to the mission of any teaching and learning context. 

Oh, and one more thing, if you create your courses with a relentless (and unachievable) aim toward perfection, your courses will likely be a hard sell. And if they do sell, they will likely fail to deeply engage your learners or achieve long-term success. 

The reason for this is that once you get hung up on creating the ‘perfect’ course, you shift your focus from your students needs to your internal, self-oriented needs. Your course will be more about proving something to yourself than solving your students knowledge gaps or pain points. 

Instead, aim for impeccability. That’s right, impeccability. 

Now, I know what you’re thinking. Aren’t perfection and impeccability the same thing? Well, no, not really. Impeccability is more like a close cousin to perfection, but it has an entirely different personality. 

Whereas perfection feeds off a self-obsessed need to prove something, impeccability is fueled by the desire to make a difference in the world and to be of service to others. 

In stark contrast to perfection, impeccability is mission-driven and radiates depth of soul. Impeccability expresses trust, care, and compassion. 

So if you find yourself struggling with any of the following: 


Then, it’s time to ask yourself, “Is the fear of something not being ‘perfect’ holding me back?” 

If the answer is “yes”, it’s time to let go. 

Just be yourself. Infuse your character (your best human qualities) into your course, and focus on creating an impeccable, not a perfect, course. 

You see, if you infuse your course with the impeccable qualities of your character — traits like honesty, loyalty, confidence, and compassion — then your course will be more relatable, engaging, and marketable than a ‘perfect’ course. 

In practical terms, this means it’s okay if your video lectures have a few sputters or a few flubbed lines. It’s okay if the companion e-book for your course has a plain header. 

What really matters is that you design an impeccable course with the care and consideration of your learner in mind. Now, that’s a winning course! 

To Your Course Creation Success!


Want to Create Your Own Online Course?


Jessie is an Online Course Design Coach and the Founder of ChangeMaker Courses.

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